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Below is all the latest articles written by our CEO, Elay Cohen.
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November 2018

Account Collaboration and Strategic Account Planning With Video

By | November 25th, 2018|Categories: Sales Process, Storytelling|

Account Collaboration and Strategic Account Planning with video is a very efficient and effective way to align a team and deliver great value to your customers. Last week, I needed to quickly get up [...]

Competitive Playbooks and Battle Cards

By | November 19th, 2018|Categories: Marketers, Sales Process, Sales Skills|

The way to improve competitive win rates is to create competitive playbooks and battle cards reinforced with training and certification. Find out how to crush the competition on every deal, every time. Create a [...]

October 2018

Crowdsource Win Stories Before Sales Kickoffs

By | October 28th, 2018|Categories: Communications, Culture, Sales Kickoffs|

A proven way to fast start your year and to make your kickoff more engaging is to crowdsource win stories before sales kickoffs. Don't wait.  Jake Hofwegen (SVP Revenue Operations & Strategy) decided that he and [...]

Nine Ways To Make Your Kickoff Amazing

By | October 17th, 2018|Categories: Communications, Culture, Sales Kickoffs|

Here are nine ways to make your sales kickoff events amazing. Our proven strategies and tactics will make your sales kickoff event more impactful and engaging. Follow these best practices and you'll be recognized [...]

September 2018

The Best Agenda for Sales Kickoffs in 2019

By | September 12th, 2018|Categories: Communications, Sales Managers, Sales Process, Sales Skills|

Sales kickoffs serve a dual purpose: to celebrate the past year of success and to set the tone and goals for the new year. It’s important to create a kickoff and agenda that’s the [...]

August 2018

How To Create Compelling Events With Our Buyers

By | August 5th, 2018|Categories: Communications, Sales Managers, Sales Process, Sales Skills|

How to create compelling events with our buyers is on the top of the priority list for every head of sales. Who doesn’t want to improve forecast accuracy, close bigger deals faster, and create [...]

July 2018

Guiding Principles for Sales Content and Communications

By | July 7th, 2018|Categories: Communications, Marketers, Storytelling|

There are guiding principles for sales content and communications that are attention grabbing, impactful and proven. There is a secret to getting your words heard, understood, and then re-shared. This blog is an excerpt from [...]

June 2018

Fast Start The Quarter With Enablement and Coaching

By | June 29th, 2018|Categories: Sales Coaching, Strategy|

Fast start the quarter with enablement and coaching. Turn the first few days and weeks of a quarter into a real competitive advantage. Celebrate our successes from the last quarter, take a short breather, [...]

April 2018

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